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Movies are a crucial part of modern society. Have a look at some interesting ways movies are changing in contemporary times

Technology has had a massive impact on every element of society. Nowhere possibly is this more notable than the film industry. From digital filmmaking to amazing special effects, advanced technology has pushed the limits of what directors can achieve. Continued innovations are seeking to make film more immersive such as through interactive films. In a world motivated by consumer need, more will be done to keep eyes stuck to the screen. Beyond digital technology trends, there are other ways of catching the public’s attention. Word of mouth is still the best way to get people interested. Social media marketing trends are a crucial tool to spread the word about the newest films. Social media giveaways or discussion with movie stars, for instance, are common. Marketing executives like Debbie Klein will likely use every one of these tools to keep consumers happy in the modern day.

Only a couple of years ago, film critics were writing never-ending think pieces about the future of movies. Record-breaking super-hero blockbusters had saturated the market with vibrant colours and CGI. Even though, according to one universally acclaimed director, these films offered as much cinematic heft as a theme park. Fast forward to the present day and the planet has one again tipped on its axis. With theatres remaining shuttered throughout the world, all sorts of blockbusters are suspended or postponed. As opposed to receiving record box offices, superhero movies are revisited from home. But this has also opened up space for niche and budget movies – discovering a home on streaming websites – to gain increased exposure. Industry figures like Ara Aprikian will likely be familiar with these media trends 2020 has accelerated. Whilst we might not have a shared cultural phenomenon, pure variety via digital streaming could open the doors for more interesting and daring films down the line.

Many people arrive at the movie theatres equipped with giant bags of popcorn and overpriced drinks. Yet the entire notion of going to the films has evolved in recent years. With everything happening on the earth, the easiest way to watch a film is simply sat on your settee scrolling through an endless range of options on television. The dawn of streaming websites has become one of the leading digital media trends to affect the contemporary movie industry. Rather than getting ready for a night out, you can spend a fraction of the cost ordering a takeaway whilst catching a flick in your own house. You can rewind, fast-forward and pause whenever you wish to. You can go for a toilet break or ask questions about the plot without attracting angry mumblings from the moviegoers around you. Media figures like Nasser Al-Khelaifi undoubtedly know how comfort and ease will continue to transform viewing practices across the world.